About us

Designest is Beslan Khugoev (1980). Born and raised in Grozny, Chechnya. After they realized I had a remarkable gift for art (drawing), my parents enrolled me in a drawing school at age 8. When I graduated at the age of 13, I knew I wanted to be a product designer. I still had to finish high school though and find a place to study in Russia. Because where I lived, that kind of schooling was nonexistent. In 1999, the political tensions between Russia and Chechnya crushed my dream. After the outbreak of the second war, I had to drop out of university and flee to the Netherlands with my family.

In 2004 I got the chance to take up my dream after all. After a long asylum procedure and 4 years of intensive language study, I was admitted to the Design Academy in Eindhoven. I received several awards for my graduation projects, including the one for ‘Social Design’ (municipality of Eindhoven). My graduation fell in a year of economic recession (2008). Nevertheless, I found an job at Formatec Ceramics in Goirle, where I gained a lot of technical knowledge in injection molding technology. Because of my above-average technical prowess and ambition, I quickly advanced to the level of 3D printing engineer at subsidiary Admatec Europe. There I enjoyed working for 10 years on numerous international projects. Although I loved my job, instinctively I felt that it took too long for me to achieve my goals. It bothered me that my talents were not being used optimally. 

That’s why in 2020 I decided to start my own business: Designest. Owners of the company I voluntarily resigned from are now among my clients. I have a strong background in design and a wealth of pertinent technical knowledge. Because of this unique combination, I am relevant to clients. I not only provide high level product design services but also offer creative solutions to common production and usage problems. I am an international, broadly experienced and driven industrial designer.

Over the last 10 years I have developed into an independent industrial designer. My communication skills and clear agreements make me a reliable sparring partner, who is easily approachable to clients. Because I organize my work efficiently and effectively, project teams experience me as a breath of fresh air.

Let Designest help you develop your product idea into a final product, focusing on both design and technology. From sketch to produced product, we support you both externally and as an extension of your project organization. Designest has its own specialized network. For larger projects, qualified experts can be engaged if necessary. We collaborate with partners such as Antech Solutions and Inniotech Europe. For all our projects, Designest remains your point of contact.