Cable Straightener (concept 1) Concept made on behalf of Antech Solutions. A machine that straightens and cuts to length cable material delivered in rolls. For this assignment, ergonomics and styling as well as manufacturability and production costs had to be considered. The latter is always linked to market strategy and customer budget.
Cable Straightener (concept 2) Due to its clean design and manufacturability, this second design was the most popular with the customer. The concept is currently in the mechanics and electronics testing phase. Next steps: • Development of the casing in 3D (execution: Designest). • Realization of prototype. • Testing and optimization (execution: Designest in collaboration with the client).
Cable Straightener (concept 3) This concept is much more freely designed, resulting in a slightly higher level of production costs. These types of concepts are offered by Designest as a source of inspiration and to give the client free choice. Often the eventual product concept emerges as a combination of different elements of one or more ideas.
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Welcome to Designest, a specialized industrial design agency with a passion for industrial product development. Based in Tilburg, the Netherlands, we leverage our extensive international experience to serve clients across Europe.

We collaborate with companies that develop or require assistance in developing physical products in the following segments:

  • Man & Mobility (mobility products)
  • Man & Activity (everyday use products)

Designest provides attractive product design concepts, delivers professional visualizations upon request, supports concept refinement, and develops designs into 3D models or working prototypes. Additionally, we offer testing and optimization services, as well as any other necessary preparations, whether for small-scale projects or mass-production solutions.

Designest represents the ultimate combination of striking design, excellent functionality, and advanced technology.